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	<title>i-FFICIENCY</title>
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		<title>Jawbone JAMBOX &#124; Worth It?</title>
		<link>http://www.ifficiency.com/2012/02/21/jawbone-jambox-worth-it/</link>
		<comments>http://www.ifficiency.com/2012/02/21/jawbone-jambox-worth-it/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 21:41:53 +0000</pubDate>
		<dc:creator>Chris Van Dusen</dc:creator>
				<category><![CDATA[Accessories]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[speakers]]></category>
		<category><![CDATA[What does the iGUY use?]]></category>
		<category><![CDATA[bose]]></category>
		<category><![CDATA[jambox]]></category>
		<category><![CDATA[jawbone]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[techzulu]]></category>

		<guid isPermaLink="false">http://www.ifficiency.com/?p=1177</guid>
		<description><![CDATA[I recently wrote an article about another Jawbone product, the UP.  Unfortunately, I never wrote a follow-on article because my UP, like with many other users, shorted out and stopped working.  Jawbone took responsibility and offered a full refund or $150.00 credit to their online store.  I opted for the store credit and ordered the item I had been eyeing, the JAMBOX.  My hope is this Jawbone product holds up better than the UP.]]></description>
		<wfw:commentRss>http://www.ifficiency.com/2012/02/21/jawbone-jambox-worth-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can a Bracelet Motivate a Techie to Get Healthy? #TechFitness</title>
		<link>http://www.ifficiency.com/2011/11/14/can-a-bracelet-motivate-a-techie-to-get-healthy-techfitness/</link>
		<comments>http://www.ifficiency.com/2011/11/14/can-a-bracelet-motivate-a-techie-to-get-healthy-techfitness/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 19:35:00 +0000</pubDate>
		<dc:creator>Chris Van Dusen</dc:creator>
				<category><![CDATA[#techfitness]]></category>
		<category><![CDATA[Accessories]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[What does the iGUY use?]]></category>
		<category><![CDATA[bracelet]]></category>
		<category><![CDATA[healthy]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[ipod]]></category>
		<category><![CDATA[jawbone up]]></category>
		<category><![CDATA[tech fitness]]></category>

		<guid isPermaLink="false">http://www.ifficiency.com/?p=1164</guid>
		<description><![CDATA[As an entrepreneur there is one thing that is both precious and hard to come by. Time. We make decisions all day that impact how much time we have for everything and everyone in our lives. We prioritize, make lists and try to accomplish all we can on a daily basis, constantly pushing forward and working to accomplish our goals. ]]></description>
		<wfw:commentRss>http://www.ifficiency.com/2011/11/14/can-a-bracelet-motivate-a-techie-to-get-healthy-techfitness/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Who ARE all these people? &#124; Social Media Strategies</title>
		<link>http://www.ifficiency.com/2011/09/16/who-are-all-these-people-social-media-strategies/</link>
		<comments>http://www.ifficiency.com/2011/09/16/who-are-all-these-people-social-media-strategies/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 20:26:00 +0000</pubDate>
		<dc:creator>Chris Van Dusen</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[chris brogan]]></category>
		<category><![CDATA[darren rowse]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[mari smith]]></category>
		<category><![CDATA[problogger]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.ifficiency.com/?p=1136</guid>
		<description><![CDATA[Sometimes you have a thought, a stop you in your tracks realization that something strange is evolving.  For the sake of this post I will call it ‘friend fatigue’.  I am caught in the middle of two very distinct ways of looking at social media connections.]]></description>
		<wfw:commentRss>http://www.ifficiency.com/2011/09/16/who-are-all-these-people-social-media-strategies/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Branding Your Business: 5 Reasons Why Emotional Engagement is Crucial</title>
		<link>http://www.ifficiency.com/2011/06/20/branding-your-business-5-reasons-why-emotional-engagement-is-crucia/</link>
		<comments>http://www.ifficiency.com/2011/06/20/branding-your-business-5-reasons-why-emotional-engagement-is-crucia/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 16:04:48 +0000</pubDate>
		<dc:creator>Chris Van Dusen</dc:creator>
				<category><![CDATA[brand]]></category>
		<category><![CDATA[Exclusive]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[gary vaynerchuk]]></category>
		<category><![CDATA[purple cow]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[stacy bergdahl]]></category>

		<guid isPermaLink="false">http://www.ifficiency.com/?p=1110</guid>
		<description><![CDATA[Now that you have effectively distinguished your business as a Purple Cow in your marketplace, you might be wondering what’s next?  It’s time to take your brand to the next level: engage in your social media communities.]]></description>
		<wfw:commentRss>http://www.ifficiency.com/2011/06/20/branding-your-business-5-reasons-why-emotional-engagement-is-crucia/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>CLEAR Hero &#124; Find Me and Get Free 4G Internet</title>
		<link>http://www.ifficiency.com/2011/06/01/clear-hero-find-me-and-get-free-4g-internet/</link>
		<comments>http://www.ifficiency.com/2011/06/01/clear-hero-find-me-and-get-free-4g-internet/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 16:53:43 +0000</pubDate>
		<dc:creator>Chris Van Dusen</dc:creator>
				<category><![CDATA[Accessories]]></category>
		<category><![CDATA[CLEAR Hero]]></category>
		<category><![CDATA[Exclusive]]></category>
		<category><![CDATA[What does the iGirl use?]]></category>
		<category><![CDATA[What does the iGUY use?]]></category>
		<category><![CDATA[Accessory]]></category>
		<category><![CDATA[Clear]]></category>
		<category><![CDATA[Clear Hero]]></category>
		<category><![CDATA[Clear Spot 4G]]></category>
		<category><![CDATA[exclusive]]></category>
		<category><![CDATA[Free Service]]></category>
		<category><![CDATA[Hotspot]]></category>
		<category><![CDATA[Wifi]]></category>

		<guid isPermaLink="false">http://www.ifficiency.com/?p=1086</guid>
		<description><![CDATA[I will be providing free WiFi service from my new CLEAR Spot 4G for anyone that finds me.  I will be traveling all over Southern California and Los Angeles with my CLEAR Spot 4G running in my bag.  If you see the WiFi hotpot ‘Clear Spot Hero’ pop up then I am close.  All you have to do is ask and you can join my mobile hotspot.]]></description>
		<wfw:commentRss>http://www.ifficiency.com/2011/06/01/clear-hero-find-me-and-get-free-4g-internet/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>i-FFICIENCY in the OC Metro</title>
		<link>http://www.ifficiency.com/2011/05/16/i-fficiency-in-the-oc-metro/</link>
		<comments>http://www.ifficiency.com/2011/05/16/i-fficiency-in-the-oc-metro/#comments</comments>
		<pubDate>Mon, 16 May 2011 18:51:12 +0000</pubDate>
		<dc:creator>Chris Van Dusen</dc:creator>
				<category><![CDATA[Exclusive]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[press]]></category>
		<category><![CDATA[What does the iGUY use?]]></category>
		<category><![CDATA[chris van dusen]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[ifficiency]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[oc metro]]></category>

		<guid isPermaLink="false">http://www.ifficiency.com/?p=1072</guid>
		<description><![CDATA[Hot off the press this morning on the OC Metro blog How Its Done by Bryan Elliott.  How It’s Done is an inside look at the people in Orange County that are making things happen. ]]></description>
		<wfw:commentRss>http://www.ifficiency.com/2011/05/16/i-fficiency-in-the-oc-metro/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>MyEdge &#124; Top Secret iPad Case</title>
		<link>http://www.ifficiency.com/2011/04/11/myedge-top-secret-ipad-case/</link>
		<comments>http://www.ifficiency.com/2011/04/11/myedge-top-secret-ipad-case/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 17:27:19 +0000</pubDate>
		<dc:creator>Chris Van Dusen</dc:creator>
				<category><![CDATA[Accessories]]></category>
		<category><![CDATA[Exclusive]]></category>
		<category><![CDATA[What does the iGUY use?]]></category>
		<category><![CDATA[Case]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[kindle]]></category>
		<category><![CDATA[m-edge]]></category>
		<category><![CDATA[myedge]]></category>
		<category><![CDATA[personalized]]></category>

		<guid isPermaLink="false">http://www.ifficiency.com/?p=1046</guid>
		<description><![CDATA[While my new iPad case may be Top Secret, the MyEdge case by M-Edge ($50.00) should not remain classified.]]></description>
		<wfw:commentRss>http://www.ifficiency.com/2011/04/11/myedge-top-secret-ipad-case/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Branding Your Business: The Importance of Being a Purple Cow</title>
		<link>http://www.ifficiency.com/2011/03/25/branding-your-business-the-importance-of-being-a-purple-cow/</link>
		<comments>http://www.ifficiency.com/2011/03/25/branding-your-business-the-importance-of-being-a-purple-cow/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 20:58:02 +0000</pubDate>
		<dc:creator>Chris Van Dusen</dc:creator>
				<category><![CDATA[brand]]></category>
		<category><![CDATA[Exclusive]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Guest Blogger]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[ama]]></category>
		<category><![CDATA[american marketing association]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consistency]]></category>
		<category><![CDATA[purple cow]]></category>
		<category><![CDATA[seth godin]]></category>
		<category><![CDATA[stacy bergdahl]]></category>
		<category><![CDATA[starbucks]]></category>

		<guid isPermaLink="false">http://www.ifficiency.com/?p=1012</guid>
		<description><![CDATA[It’s not an accident that some brands catch on and some don’t.  In technical terms, the American Marketing Association  defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”]]></description>
		<wfw:commentRss>http://www.ifficiency.com/2011/03/25/branding-your-business-the-importance-of-being-a-purple-cow/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>UPDATE: Elevator Pitch Presentation at UC Irvine</title>
		<link>http://www.ifficiency.com/2011/02/22/elevator-pitch/</link>
		<comments>http://www.ifficiency.com/2011/02/22/elevator-pitch/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 00:08:09 +0000</pubDate>
		<dc:creator>Chris Van Dusen</dc:creator>
				<category><![CDATA[Exclusive]]></category>
		<category><![CDATA[speaking]]></category>
		<category><![CDATA[chris van dusen]]></category>
		<category><![CDATA[elevator pitch]]></category>
		<category><![CDATA[uc irvine]]></category>

		<guid isPermaLink="false">http://www.ifficiency.com/?p=995</guid>
		<description><![CDATA[The elevator pitch is the tip of your business spear, and the sharpest spear breaks through the most effectively in conveying the problem and the solutions your company can provide. In a society of 140 characters or less, how do you capture attention meaningfully and authentically? Chris Van Dusen, ]]></description>
		<wfw:commentRss>http://www.ifficiency.com/2011/02/22/elevator-pitch/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What is the iPad For?</title>
		<link>http://www.ifficiency.com/2011/02/18/what-is-the-ipad-for/</link>
		<comments>http://www.ifficiency.com/2011/02/18/what-is-the-ipad-for/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 17:06:40 +0000</pubDate>
		<dc:creator>Chris Van Dusen</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[9 innings baseball]]></category>
		<category><![CDATA[ANGRYBIRDS]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[pogo stylus]]></category>
		<category><![CDATA[WEATHER]]></category>

		<guid isPermaLink="false">http://www.ifficiency.com/?p=987</guid>
		<description><![CDATA[The reason I brought up playing games is who are we kidding?  The screen is large and beautiful and there’s a lot of real estate to play Angry Birds or in my case 9 innings of baseball.  My question, however, for everyone is – do you see the iPad solely as a fancy gaming device?]]></description>
		<wfw:commentRss>http://www.ifficiency.com/2011/02/18/what-is-the-ipad-for/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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