Tag Archives : marketing

This is a Guest blog article submission by Stacy Bergdahl, President, Berglon Marketing Now that you have effectively distinguished your business as a Purple Cow in your marketplace, you might be wondering what’s next?  It’s time to take your brand to the next level: engage in your social media communities.  As the backbone of social media, engagement means truly listening, interacting and sharing quality, relevant and timely content with your audience.  So, how does this translate into [...]

This is a Guest blog article submission by Stacy Bergdahl, President, Berglon Marketing Branding Your Business: The Importance of Being a Purple Cow It’s not an accident that some brands catch on and some don’t.  In technical terms, the American Marketing Association defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”  While [...]